Health Care Fund Raising Case Studies

Donor Acquisition and Identifying Major Gift Prospects

• The hospital has partnered with Telecomp for six years, raising more than $2.6 million for annual support.
• In its first year, 5,358 new donors were acquired through telephone outreach compared to 241 new donors acquired the year before through direct mail.
• In total, telephone outreach efforts have acquired more than 14,000 new donors, including a first-time donor who later made additional gifts totaling more than $3.3 million.
• Telecomp also partnered with the hospital on its $25 million capital campaign for a new cancer center, contributing nearly $1.2 million toward the goal.
• 37 leadership gifts of $3,000 or more were secured, including four $25,000+ gifts in Telecomp's program for the cancer center.

Capital Campaign Success for a Small Community Hospital

• Telecomp's program generated $691,915 from former patients, with an average three-year commitment of $492.
• A total of 17,243 solicitations were made, marking the most extensive community outreach effort in the hospital's 105-year history.

Donor Upgrading and Acquisition from Former Patients

• Telecomp's program generated a 50% increase in gift amounts over the previous year from renewing donors.
• New, first-time donors made an average gift of $70.
• In three years, a program reaching out to less than half of the available former patient population has produced more than 1,100 new donors, nearly five times the result that could reasonably be expected from direct mail acquisition.