Educational Fund Raising Case Studies

In this group of case studies, we look at a Capital Campaign concurrent with an on-campus Annual Fund program, then how we replaced several on-campus Annual Programs, created several different Capital Campaign programs, and two donor acquisition case studies.

Capital Campaign Concurrent with an On-Campus Annual Fund Program

• Telecomp's program generated more than $2.2 million to cap off a $450 million Capital Campaign.
• 29,656 alumni and parents were solicited for a Capital Gift by Telecomp in addition to an Annual Fund gift solicitation by the University's existing on-campus telephone program in the same fiscal year.
• Telecomp's efforts helped leverage a $20 million Trustee challenge and completed funding for several underfunded campaign objectives.
• During the year Telecomp executed the capital telephone outreach program, annual giving increased and continued to increase each year while Capital Campaign pledges were being realized.

Replacing an On-Campus Annual Program

• Telecomp's program replaced the on-campus paid student program and generated 280% higher results, from $139,600 to $ 352,000 in our first year.
• Previous donor giving increased by more than 38%, while first-time donors gave an average of $62.84.
• Net income, even after all expenses, was nearly 150% more than the previous year.

• In the first full year of replacing the University's on-campus program, Telecomp generated $1,081,607 versus $381,037 in the on-campus program - nearly tripling the result.

Capital Campaign Programs

• Telecomp's program generated $576,955 from among 10,065 solicitation calls to alumni and parents.
• Telecomp was able to help the College meet a $500,000 Kresge Challenge Grant.

• Telecomp's program generated $369,075 from among 6,825 solicitation calls to alumni and parents.
• Telecomp was able to help the College meet a $600,000 Kresge Challenge Grant.
• The average pledge was $551.

• Telecomp's program raised more than $1.5 million toward the University's endowment campaign.
• 3,087 alumni and parents participated.

• Telecomp's program raised more than $841,000 in pledges from 2,170 alumni and parents.
• The program helped leverage $1 million in matching funds from the Kresge Foundation and the NEH.

Donor Acquisition

• Telecomp's program generated a 9.0% participation rate and a $69.87 average pledge from alumni who had previously requested not to be solicited by telephone, with no negative feedback received.
• Long Lapsed Donors produced a $65.87 average pledge with a 29.8% participation rate.

• Telecomp's program produced more than 3,600 new donors during a four-year partnership.
• First-time donors generated an average participation rate of 16.2%, and alumni participation at the College increased to nearly 40%.